Bill 619: The Consumer Protection and Business Practices (Banning Unfair A.I. Pricing) Amendment Act

This bill primarily affects Saskatchewan-based or Saskatchewan-serving online retailers, e-commerce platforms, delivery app operators, and any brick-and-mortar retailers using electronic shelf label systems. If you run an online store, a grocery or retail chain with digital price tags, or a delivery platform like a food or goods app, you'll need to review how your pricing software works — specifically whether it adjusts prices based on individual customer data. Using AI-driven dynamic pricing that charges one customer more than another based on their profile (spending habits, location, device, income level, etc.) is now an unfair business practice, even if no sale is actually completed. Online retailers and distributors must also prominently disclose any price increases in plain language and get clear, active consent from the consumer before charging a higher personalized price, which will likely require changes to checkout flows and pricing systems.