Bill 49: The Business Practices Amendment Act

This bill directly affects anyone running an online retail or delivery platform in Manitoba — think e-commerce stores, marketplace sellers, or app-based delivery services that connect customers with goods. If you're using software that adjusts prices based on a customer's browsing history, location, income indicators, health data, or device profile, you'll need to either stop using those pricing tools to raise prices or get clear, informed consent from the customer before charging them more. Brick-and-mortar retailers using electronic shelf labels that can update prices remotely are also caught by these rules, especially if that system ties into any personalized pricing logic. Businesses of any size are affected — whether you're a solo online seller or a larger platform operator — and you'll need to review your pricing algorithms, disclosure practices, and how customer data is used in setting prices.