Bill 54: End the Public Funding of Partisan Government Advertising Act, 2025

This bill primarily affects the Ontario provincial government and its advertising practices rather than private businesses directly. However, advertising agencies, media companies, and marketing firms in Ontario that hold government contracts for producing and placing advertisements may experience workflow changes, as ads will need full Auditor General approval before they can be published, displayed, or broadcast. This could mean longer lead times and potential project cancellations if ads are rejected. Government advertising suppliers of all sizes — from small creative studios to larger media buying firms — should expect revised timelines and approval processes built into future contracts.