AB-023: Bill 23: Justice Statutes Amendment Act, 2026

The deepfake provisions directly affect any person, organization, or business involved in creating or distributing political advertising in Alberta — including marketing agencies, media companies, social media managers, and political advocacy groups. Anyone who produces video, audio, or digital content featuring politicians or election officials could face fines up to $10,000 per day (individuals) or $100,000 per day (entities) for creating or spreading AI-generated content that misleads voters. The public sector compensation transparency changes affect employers within Alberta's government, public sector bodies, school boards, and municipalities — specifically their HR and payroll teams, who will now report salaries above a reset threshold of $130,000 starting in 2026, with that figure indexed annually to public sector wage settlements rather than CPI. The advertising disclosure amendment clarifies that third parties running election or referendum ads through online platforms (not just broadcasters) must include sponsor information at the start of the ad, which affects digital marketing teams running any kind of political or issue-based online campaigns.